What you get

You'll work personally with me, Tony. My job is to help guide you through the process of understanding your logo. You won't get passed off to any assistant or a third party designer, you'll be in contact with me either through phone calls, text messages or email. I'm here to provide a quality service and find a solution that will best fit your business. You can easily reach out to me locally as I'm a Washington DC logo designer

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
— Paul Rand

Outlining Goals and the Logo Design Process

As described in my logo design process, I'll be working with you to create a design brief. Doing this allows me to focus on the proper design procedures and decisions to ensure your final design fulfills its purpose. 

Typically I will present 2 to 3 logo design concepts to you and will explain how I have met each objective. Showcasing the concepts will give you a better idea of which concept will fit your business best. Often times I make multiple revisions as needed before its presented to you so that we can narrow down the design to just 2-3 revisions if needed. 

Is it worth investing in a proper logo identity system? Absolutely. You you begin looking for a logo design you might encounter a variety of websites that offer the cheapest option. But what you may not be aware of is that many of these sites reuse various mock ups to make your design look pretty without even considering a proper design brief. My job is to curate such a list so that you your design can work more effectively to establish the proper target market its intended for. 

You can read about my logo design process by click this link. 

What do I get at the end of my logo design project?

Clients get all their finished files in different file formats in a secure dropbox folder.

Print Ready Documents

You're given two folders: EPS and PDFs which the files will be in CMYK. Print documents are made up of four colors, Cyan, Magenta, Yellow and Black (CMYK). This version is ideal for any printed literature where full color photos are used. These formats will give your printer flexibility across all professional design software and office based products.

Web Ready Documents

You're given two folders: PNG & WEB (RGB ready files)

  • PNG - Transparent Files which can be used on any document using images or for watermarking, like in Lightroom.
  • Web Files - Here you will find non-transparent images, but can be used for social media, I.E. avatars, icons, favicon, social media banners, etc.

A PDF Logo Guide

The logo guide will help you on how to use your logo design properly.

If you want to know more about the logo design process or are interested in getting started, simply contact me below and I'll be more than happy to help. 

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