What I Do

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CORE SERVICES & CAPABILITIES


LopezArts Branding provides brand development services that go hand in hand to meet the clients needs. Our experience has helped create and develop experiences that are authentic to your brand with visual messaging using effective brand strategies, identity design solutions, UX design and marketing integration systems.

  • Brand Strategy
  • Discovery & Research
  • Brand Development & Rebranding
  • Logo & ID Systems
  • Brand Style Guides
  • Iconography
  • Graphic Design
  • Web Design 
  • Web Development 
  • Content Marketing
  • Digital Marketing
  • SEO Strategy
  • Brand Photography
  • Digital Development
  • Information Architecture
  • Wire Framing
  • Illustration
  • Brand Mock-ups
  • Brand Videography
 

Brand Strategy

Great brands begin with great ideas.

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ENVISIONING A BRAND STRATEGY

The brand development process is vital to the way you want to communicate your brand to your target market. Below is how the phases are broken down so that we can achieve the right solutions to a successful brand. Whether you're a small business just starting out, or have been in business for 5, 10 or 20 years, having a strategy is what makes your brand successful.  Questions you should ask yourself are: Who are you? Who needs to know? How will they find you? and Why should they care?

Below you'll see how brand development strategy is implemented.

Before moving into the creative aspect of design, its important to take the time to plan your brand strategy. As the infographic above displays, we first start with a discovery phase. It's a pretty intensive session that we facilitate with you in person or over the phone (if you're local to the Washington D.C. area, lets plan a scheduled meeting).

     

    Brand Identity Design

    Be memorable. Look established. Create desire.

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    BRANDS NEED AN IDENTITY

    While the brand is the perception of a company, the identity is the brand's set of visual elements. These elements can include:

    • Logo Design
    • Business Cards
    • Stationary Design
    • Brand Narrative
    • Brands Message
    • Typography
    • Custom Packaging Design
    • Brand Identity Style Guide
    • Corporate Identity System
    • Copywriting
    • Brand Photography
    • Brand Videography
    • Website/Social Media Mock-ups
    • Colors

    With Identity Design, it helps set the direction for the visual elements that will make up your brand. The elements in the list above will be made unique to your company and help illustrate what your brand is about. Brand Identity's purpose is to help influence the public's perception of your brand by creating the appropriate look and feel.

     

    UX Design

    UX Design Strategy, UI Design, Market & Usability Research.

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    YOUR USERS NEED AN EXPERIENCE

     

    UX Design (also known as User Experience Design) works side-by-side with your users and their experiences with your brand whether its a product or service you provide. The importance of User Experience design is to help your brand offer your users the best possible experience either through your website, your product, your apps, email news letters, or even when they share your stories with their friends on social media. 

    We aim to deliver the following:

    • Website Design & Development
    • Product Packaging Design
    • User Research
    • User Interface Design
     
    • Wireframing
    • Social Media Design
    • Social Media Campaign Implementation
    • Email Marketing Design and Implementation

    LopezArts branding process allows us to develop tactical designs that will aim to make your brand as authentic and unique as possible through user experiences.