The Logo Design & Branding Process

If you do it right, it will last forever.
— Massimo Vignelli

You will personally work with me so the process takes a few phone calls or emails with you to understand your business goals (small note: I'm a Washington DC logo designer, please keep in mind the time difference if you're reaching out to me via phone/text. An email is usually replied to within 1 hour to 24 hours depending on the complexity of the question or request).  

For me to understand your business goals, either through a phone conversation or email, I have to know about your business by listening to your story in a brief. This brief usually gets me to know your business goals and who your target audience will be. In doing so I can ensure your final logo design has an impactful meaning to your business and to your target audience. See the image below to know how the process is executed. 

Delivering an effective logo or trademark is never an easy process. To do this, you can see the images below, research into ideas, typography, colors, and sketching are all part of the process.  My job is to make sure that your logo is made to attract the right market. A poorly designed logo can have negative consequences on your business. 

Below you'll see how the brief, sketching and concepts are made, render samples created, revisions and the final design is presented.

Summary of the Process

1. The Foundation Phase

Very few ever think a design brief is ever needed to get to know you and your business better. Logos don't just appear out of thin air, so a brief is created to set the stage to creating a list of questions and ideas that your business will need to have the perfect logo design that will correctly target your market and send the right message. In the beginning stages of our meet, I will ask a few questions which have been designed to find out as much as possible about your business and the audience you're trying to target. After the questionnaire, I will create a list that will run along side the logo design process which will be the foundation used for decision making during the design phase. 

This stage also allows for research and discovery which will help in phase 2 of the logo design.

2. Design Phase

As you see the images above, you can see how the design brief allows for coming up with ideas through research, sketching and rendering the design.

The design phase allows me to pull together the sketches made and create a virtual design that will help you visualize the logo in a creative space. All designs are created using Adobe Illustrator, the industry standard vectoring program, which allows for your design to be scalable and you'll never have to worry about losing quality.

3. Implementation Phase  

The wait is over the logo is now completed with your approval. This phase allows me to create real life examples of how your design can be used. Some examples include but are not limited to your website mockup, social media icons, on products or marketing material. 

Once the designs are completed, your new logo design is prepared with files for web and print. You will also get a logo document guideline to help you make the most of your new logo as your business grows. I will always be available if you need me for future support on your design. 

if you have any questions regarding your logo design process, please don't hesitate to contact me below.