The Branding Process

If you do it right,
it will last forever.
— Massimo Vignelli
 

 

The Brand Development Process

During the branding process, you will personally work with me to discuss your goals and priorities. After reading through this information, if you wish to book me for a session, please fill out the form below.

The brand process is vital to the way you want to communicate your brand to your target market. Below is how the phases are broken down so that we can achieve the right solutions to a successful brand. Whether you're a small business just starting out, or have been in business for 5, 10 or 20 years, having a strategy is what makes your brand successful. Take a look at what it entails. 

Our brand development strategy provides you with some key points of brand communication:

  • Design
  • Develop
  • Marketing
  • Discovery & Research
  • Strategy

Discovery & Strategy

Strategy sounds boring, but it helps to know where to begin for building your brand. We help build a careful plan so that we can achieve particular goals over a short or long period of time. My job is to help you get clarity on defining who you are, define why it matters, define who your customers are, and really define your goals and priorities of the project. 

Soon after building the strategy plan we move into the brand positioning where we create a roadmap that will help your brands positioning statement, voice and tone, and help shape the reality of your vision.

Design Direction

After the strategy, we take what we've researched and discovered and finally have a brief that helps me develop the design phase of the project. What's included? The design process comes to life with seeing the logo design visualized with its brand identity system and your very own brand guidelines. Other assets that could be included in the visual mocks up could include social media, business cards, brochures, web design mock ups, apparel, signage, etc. 

Development & Deliverables

The final phase of the project is where you'll be given the finished production files that will be ready to share or print. Some of these files include; Comprehensive Strategy Evaluation, Brand Guidelines, Business Cards (Printed or Digital), Website credentials, and any other assets that were included in the strategy brief.

Delivering an effective brand is never an easy process. To do this, you can see the images below, research into ideas, typography, colors, and sketching are all part of the process.  My job is to make sure that your branding and identity design is made to attract the right market. A poorly designed brand identity system can have negative consequences on your business.