Roots offers up delicious Thai Street Food in the heart of Annandale, Virginia.
The logo identity design that Roots wanted had to feel authentic to the Asian community, and have a sense of purpose for the delicious street food meals it creates.
The idea behind the design was to create an authentic hand drawn logotype that could feel authentic to the Asian target audience. The end result was the logotype inside a box, giving it a stamped look. The logo ultimately is being used on signage, menus and imagery.