Small Business Branding: Think beyond your logo


We all know that we need logos. We need it to symbolize the many traits we want to see in our company. Some logos can be simple. Others can be too much. And some, miss the mark completely. 

But what if you started to think beyond your logo? Even though having a logo go hand-in-hand with your brand, there is more to it than just your logo. 

Enter Brand Strategy.

Before you embark on thinking about the design you want to have, it's important to have a sit-down and start thinking about what is going to make up your brand. Many businesses overlook the true potential of what a brand can and will be able to accomplish and settle for just a logo.

Why is the thought of building a brand more critical than a logo? What does brand strategy have to do with this? 

What's a logo? A logo is a business identification: a symbol, an illustration or a trademark. 

What is a brand? A brand is an emotion behind what someone feels, sees, tastes when they interact with your company on any level. If we break it down, branding is an emotional experience to the audience you target. 

What will brand strategy do for me? It prepares your brand to envision the future. 

Brand strategy is a plan that encompasses specific short-term and long-term goals that can be achieved with the evolution of a successful brand. We take a look at defining what your brand is, who it's for, and why it matters. It definitely becomes helpful when your newly made brand is all over the place, and you need a brand strategist to facilitate how to mesh your brand into who you really are and what you really do. 

A lot of prospects still believe that their brand is just their logo or their website, when in fact it's not. Your brand is much more than that. The way we break down your brand is by looking at the whole picture: 

Brand Discovery

The discovery phase is a brainstorming session where we discuss what your business does, brand attributes, your customer profiles, and priorities. 

Brand Strategy

The strategy phase involves creating a roadmap that will help you with your positioning statement, your brand's voice and tone, and help shape the reality of your vision.


The design phase is when you see your brand come to life with seeing the logo design visualized with its brand identity system and very own brand guidelines.

So what does it take for effective small business branding? It all comes down to creating a positive perception through clear, concise and consistent communication through a positive experience for your audience. 

What now?

What to take your logo and brand to the next level? Need a more effective logo? By listening to your vision, values and goals, I can help shape your brand and elevate your logo design to help your business become more effective.