Brand Story: Nike/Jumpman Air Jordan III Black Cement 'Air Jordan 3' Retro
The importance of branding is to tell a story. A story that will influence your audience. A story that will relate to your audience. A story that will create new relationships and foster growth.
What is a brand story?
A brand story is more than content and a narrative. The brand story goes beyond what you see written on their website, the marketing material, the presentations used to attract new customers or businesses. Your story isn't just what you tell people about you, but what people believe about you based on how you represent your brand to people. The story is just a way to showcase a complete picture or video of facts, feelings or interpretations told by people who have been touched or associated with your brand.
Everything you do, each element of your business (can be from colors, texture, packaging, social media, pictures), to the people you hire, is part of your brand story. These elements should be able to reflect the truth about your brand back to the people who buy into your brand: your audience.
With that being said, we get to see the 2018 launch of the Nike/Jumpman commercial featuring the Air Jordan III Retro in Black Cement. See below:
In 1988, His Airness' performance
changed history—and marked the
beginning of an unforgettable legacy.
The video transcript:
If you want to build a successful, sustainable business and a brand that will garner loyalty, then you have to start with your story.
The Jordan line is a great example of this.