Callie the Baker
Logo, Identity System
Callie the Baker is a Washington, DC creative who loves all things food. She attended culinary school where her passion for baking grew and became her calling. Over time her hard work in hotels, various bakeshops and boutique bakeries, she made a decision to branch out on our own and pursue her passion in creating creative pastries, deserts and cakes.
Her brand has a large following of loyal customers, and she posts daily about all the delicious baked goods she makes for clients all around. The design encompasses her history, and love of elegant design in baking. The identity design was created for social media, website, business cards and product packaging.