About LopezArts

LopezArts is a veteran owned independent creative firm based in Washington, D.C. lead by principal business designer, Tony Lopez since 2007.

The work revolves around graphics, identity design, commercial photography, web design and branding. 

The structure is a one man creative firm that works alongside clients to collaborate on the most effective solutions to their design and visual needs. Tony serves as the primary contact for every client and project he undertakes and understands that great work can not happen without understanding the needs, wants, target audience and above all, proper strategy.

Tony has made it a personal commitment that LopezArts delivers on dedication, quality of work, professionalism and a standard of excellence.

Successful brands come from standing out, not fitting in.

Becoming valuable to your business needs.

Tony Lopez

I’ve made it my mission to provide a high standard of quality creative services and expertise to my clients.

I spent four wonderful years in the United States Marine Corps were I was taught many valuable lessons that I still use today in my personal and business life. The main values that I carry into my business are honor and commitment where I am dedicated to my clients, deliver quality work, and show a high standard of excellence in my design and professionalism.

I’d like to express a few benefits with working with me from day one to final deliverables:

  1. The creative process: When you have a vision, then I help with bringing clarity to the table by looking into brand trends, insights, brand strategy, mood boards and stylescapes.
  2. In depth brand audits: A discovery phase begins the process of understanding who you are for, why your brand matters, and the priorities of the brand (I.E. logo, marketing, web design). I help your brand look into a deeper understanding of your customers, who they are, their pain points, their goals and their stories.

Every client has different needs, and there is more than one solution to a problem. I hope to build your next logo, product designs, digital marketing, or website by building you a roadmap with a creative approach to your design needs and goals.

Core Capabilities

Brand Strategy

Not sure where to start? We do a consultation that provides clarity in figuring out your company’s priorities, discovering your target audience and building your brands voice.

Deliverables can include:

  • Discovery
  • Competitive Audit
  • Positioning Statement
  • Customer Profiles
  • Stylescapes
  • Brand Priorities

Brand Identity

It’s important to need a brand symbol or logotype and pair it with good design that will help tell the world who you are.

Deliverables can include:

  • Brand Strategy Lite
  • Brand Messaging
  • Stylescapes / moodboards
  • Logo Design
  • Logo Style Guide
  • Business Card Design

Brand Photography

The benefits of having your own brand photography is to help build visual appeal to your brands company, products and services. If you’re looking for a way to stand out, it’s important to be able to represent who you or your company is visually. Photography allows your company to show brand authenticity, tell a story and give you a competitive edge.

Deliverables can include:

  • Personal/corporate headshots
  • Product photography
  • Lifestyle photos
  • Event coverage
  • Custom content for print
  • Custom social media marketing banners
  • Custom content for web design

Website Design /
Digital Marketing

A website is the home for communicating to our customers who we are, what we do and why we do them. It helps generate leads, be a space of information, tell your brand story, and sell your products and services.

Deliverables can include:

  • Website design strategy
  • Competitive audit
  • Custom web development
  • Search engine optimization (SEO)
  • Responsive design
  • Graphic design (custom content for social media marketing and print)
  • Email marketing management
  • Social media marketing management
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